scroll to compile

Ideas, but
executable.

A creative technology studio building AI experiences, interactive installations, retail innovation, games, AR/VR and event technology — for brands that want more than a screen.

~/work — selected output

We make brands
playable.

Hit play to watch the film, or open the case file for the full story. 50+ shipped in 18 months — here are the ones we'd put on a billboard.

/what-we-do

Four verticals.
One room.

Advertising thinking, design instinct, engineering logic and on-ground execution — assembled, not outsourced.

01 — genai/

GenAI Solutions

Brand bots. AI films. Avatar systems. Content automation. Synthetic storytelling that ships at social speed.

Brand botsAI filmsAvatarsAutomation
02 — digital/

Digital Campaigns

Microsites. Web apps. QR journeys. WhatsApp flows. Social-first utilities people actually open.

MicrositesWeb appsQR journeysWhatsApp
03 — retail/

Retail Innovations

Smart FSUs. Motion-triggered windows. RFID/NFC POSM. Displays that react before the shopper does.

Smart FSUsMotion windowsRFID / NFCPOSM
04 — events/

Event Technology

Gamification. Sensor-based installs. Touch tables. AR/VR. Immersive pavilions engineered to draw a crowd.

GamificationTouch tablesSensorsPavilions

Not tech for the sake of tech. Tech because the idea asked nicely.

/how-we-think — compile sequence

From idea to execution.
No missing files.

Four phases. One team in the room for all of them — so nothing gets lost in handoff.

01decode()

Decode

Understand the brand, the audience, the behaviour and the business problem before anyone touches a screen.

02design()

Design

Convert the problem into a visual, interactive, playable idea — sketched, wireframed, pressure-tested.

03build()

Build

Develop the software, hardware, AI, content, UI and the experience layer that ties them together.

04execute()

Execute

Deploy, test, manage, iterate — and make sure it works when real people put their hands on it.

/lab — runs in your browser, right now

The Lab.

Small experiments we left running. Touch them. This is roughly how every project starts.

particles.exeidle
drag / tap to disturb the field
tile.gen#000
tap-to-generate an art tile
type.morphhover / tap
IDEATE
scramble → resolve
pop.exescore 0 · best 0
tap the glass before it escapes
/about — DOT-EXE INNOVATIONS PRIVATE LIMITED

We are .executable.

A creative technology studio built for brands that want work people can interact with — not watch. We bring advertising thinking, design instinct, engineering logic and on-ground execution into one room.

Then we make that room interactive. Big agency thinking, startup speed, execution obsession. Built like a startup. Thinks like a network.

50+projects in 18 months
14flagship case films
4verticals, one team
strange briefs welcome

The people who execute.

// founding team

// brands we have built for
/contact — start an experiment

Have an idea?
We'll make it
misbehave.

// Office Address .executable
dot-exe innovations private limited
181, 1st Floor, Orchid Business Park
Sohna Road Near Subhash Chowk
Sector 48 Gurugram
Haryana - 122004
// Registered Address DOT-EXE INNOVATIONS PRIVATE LIMITED
FLAT NO A-303, PLOT NO-3
NEELACHAL CGHS LTD, SECTOR-4, DWARKA
NEW DELHI, 110078
mayank@dotexecutable.com
+91 965 478 3338
linkedin.com/company/dotexecutable ↗