Hello. You may have a query on what is ‘Creative Tech”. Let us hope this post can help to address your query and in this space of ours we will explore various ideas and take you all through what creative tech as a domain is and what is it that we can do for you.

In 2022, Dell technologies in association with Intel and Rolls Royce and VMLY & R New York won the Cannes Grand Prix amongst many others, for the campaign - "I will always be me - The Book that banks your voice. "Please watch the campaign in the video below. This is a fine example of creative tech, of ideas that get executed based on human insight blended with technology. In this case the creative idea tried to solve the challenge of the desire of Motor Neuron Disorder (MND) patients to continue speaking in their voice when the dreaded disorder affects it. To implement this creative tech idea the "I Will Always Be Me" book likely utilized the following technologies:

1. Audio Recording and Editing Software: Software like Adobe Audition, Audacity, or GarageBand was probably used to record and edit the user's voice.

2. Digital Storybook Creation Tools: A tool like Adobe InDesign or Canva could have been used to create the visual layout of the book, including the text and images.

3. PDF Creation: To make the book accessible to a wide range of users, it was likely converted into a PDF format.

4. Mobile App Development (Optional): If the book was designed to be used primarily on mobile devices, an app development framework like React Native or Flutter might have been used to create a dedicated mobile app.

5. Cloud Storage: A cloud storage platform (like Amazon S3 or Google Cloud Storage) could have been used to store and distribute the book.

These technologies would have allowed for the creation of a user-friendly, accessible, and visually appealing digital storybook that could be easily shared and used by people with motor neuron disease.

So you see - This is what we in .executable can help you with. We are able to ideate and find a solution, create a simple technology innovation if required and execute the same to give meaning and usability to an idea. And that is why we brand ourselves as "CREATIVE TECH." More next time and in case you all have a challenge that we can help you with - send us a mail at hello@dotexecutable