McDonald’s
Retail Experience
Concept
- An innovative, sensor-based installation designed to create an immersive and engaging in-store experience for the launch of McDonald's Crunchiest Burger in India.
Execution
- Installed motion-sensing devices at outlet entrances across multiple locations
- Programmed sensors to trigger a crunch sound upon customer entry
- Created an interactive and surprising element to the customer's store visit
Impact
- Enhanced in-store experience for customers
- Generated excitement and buzz around the new product launch
- Encouraged customer engagement with the brand
- Created a memorable and fun interaction for store visitors
- Potentially increased customer interest in trying the new burger
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